Four Types of Marketing For
Small Businessesby Melissa B Evans
As a small business owner, you most likely spend quite a large amount of
time trying to discern new ways to gain customers. Marketing can be a fun
or stressful business. They key is to understand the types of marketing.
Instead of sending your marketing budget in many different directions, you
can choose a specific type and be consistent with it. You will quickly see
that your marketing budget pays off much more quickly.
Here, you will find information on four of the main types of marketing.
This way, you will be able to choose the marketing actions that will work
best for your business. You will then be able to point your marketing
budget in the right direction.
1. Blanket marketing is a type that is often used by larger business.
Blanket marketing means that you spend money advertising to everyone. Many
people choose to do blanket marketing by advertising in magazines or
newspapers. You will not really have control of who sees your advertising,
but you will have the potential to reach many people.
The downside to blanket marketing is that it can be quite expensive, and
you could be wasting money marketing to people who may never become your
customers at all. Blanket marketing is best for those who have plenty of
funds available and who feel that they will be able to gain many customers
from the plan.
2. Targeted marketing is a method in which you choose a certain
demographic and only market to them. This could mean that you advertise to
everyone in a certain area. Alternatively, you could advertise to everyone
in a certain age range.
The great thing about targeted marketing is that you will have a much
better chance at getting customers since you will be advertising to the
types of people who would most likely become customers. The downside is
that it will take a little legwork to determine who your target is and
then find the right way to advertise to them.
3. Social media marketing could be called the new kid in town since it is
relatively a young concept. With this marketing, you use any one of the
many popular social media sites to advertise your company. You can also
use a daily blog to garner business.
The downside to this type of marketing is that you will be sending your
information out to many people who may not be interested at all. With
blogs, you will have to take the time to keep the blog up to date.
Otherwise, people may stop reading it.
4. The last type of marketing is not marketing at all. There are not
upsides to this. It may seem like a way to save money, but when your
business fails, you will actually lose a great deal of money. It is
extremely important to find marketing funds within your budget.
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Melissa Evans, The Guru of Implementation SM and the author of a soon to
be published book titled "Full Circle, a book for entrepreneurs thriving
in today's economy" is the President and CEO of The Broshe Group, Inc.
Melissa is passionate about helping people and businesses be their best
while making money and enjoying life. Melissa is a no nonsense dynamic
speaker, author, and business consultant and coach. She has experience
spanning 15 years in different fields which includes healthcare, retail,
manufacturing, banking, non-profit, technology, small business, education,
foundations, etc.
THE BROSHE GROUP Inspire success. Achieve results.
