The clothing company Zara was founded by Amancio Ortega Gaina. He is not
only the 8th richest person in the world (according to Forbes), but also
the world's greatest fashion business figure. The company was founded in
1975 in Corunna. Their mother company - Inditex Group (Industrias de
Diseco Textil Sociedad Anynima in Spanish) has had little effect on Zara's
unique policies - Zara had always been the innovators, and their owners
usually don't care what Zara does, as long as it's profitable. Their first
store on the main street of Corunna was a great success and the brand
expanded to other cities in 1980s, after that to Portugal and in the end -
to the UK. Now Zara has shops all over the world, and they are continuing
to expand.
The company has reached its highest amounts of sales recently, since its
popularity in the fashion world is tremendous. There are more than 1,500
stores in over 70 countries and new ones are opened each year. Zara's
unique clothing and accessories are successfully sold to a diverse variety
of costumers, crossing barriers of culture, politics and nations on their
way to the customer. The team of a little less than 300 designers is
outrunning the whole fashion world in terms of productivity, since it only
takes two weeks for them to produce and deliver their new clothing to
stores.
There are over 11,000 new clothing pieces produced every year. The company
holds the productivity record that beats the adversaries' companies at
least 3 times. The product assortment is changing every month in the UK,
so you can visit the store each month and find that everything is new. The
company's newest thing is selling children's clothing. The stores are
called Kiddy's Class and they can be found in some parts of Europe; and
even there the company plans to expand more.
Designing clothes for children is a completely new market. The interest in
this new market has increased drastically over the past few years, since
there is a tendency among celebrities to dress their children just like
themselves. Of course, the ordinary parents want to do the exact same
thing and make their children stand out. Zara products are a mixture of
traditional and innovative clothing styles - don't waste your time, try
Zara clothing today!.
